Friday, October 18, 2019
Success in Social Commerce Essay Example | Topics and Well Written Essays - 1750 words
Success in Social Commerce - Essay Example As technology developed, these challenges were being turned into opportunities and over the years to date, there are several changes that have come up due to the changes in technology. Since the major aim is to reach out to the consumers through the social media, the recent years have seen inculcation of online sites such as MySpace, twitter, Facebook and as these have been made accessible through mobile phones (Weintraub & Litwinka, 2013). Defining Success in Social Commerce Success in social commerce includes use of many parameters that shows the changes that have been experienced over the years and the developments that are being experienced. These parameters of success include many issues that comprise a compilation of many components of social commerce. Success also includes use of all the initial objective goals that would make it possible for a strategic success to be realized (Rad, 2011). Clarity can therefore be defined by use of the following very important procedural metho ds; Clarity of ROI Goals Return on investment (ROI) is very important especially when it comes to consideration of the long term strategy of the company engaging in social commerce. One of the factors that will lead to a high success on the ROI realized is the acquisition of new customers. Customers play a very important role in realization of the business prospects. For instance, the current generation specializes in use of Facebook, Twitter and YouTube. Therefore concentration on advertisement through these will increase the number of customers and hence a high ROI (Berger & Heath, 2007). For instance, Vente-Pricee Company, a European leading Retail Company created a Facebook referral program that made sure that there is a new acquisition of new customers. The second goal that would increase the returns is the capture of new data points and website referrals. Website referral is the sharing of website information where there is an aim of increasing the customer web by increment of the information shared online. Capture of new data points is also a method that would be used to modernize the information system and help install new technology that works fast enough to the best interests of the customers and the company (Duan & GuWhinston, 2008). The outcomes of website referral and data point capture are diverse. According to Liang and Turban (2011), information shared on micro-blogs act as special media that is used to reach out to many individual blogs hence sharing the information. Loyalty program growth is an issue that should be captured in the objectives and therefore aims at retaining the existing customer base apart from addition of more customers. Online business is an issue of the current generation. For instance, to retain loyalty of Facebook users, Carrefour, a leading retail company in the world invented face shopping mostly for those that use Facebook only. Response to customer sentiments is a method that will be used to listen to the customers an d make sure that all the needed changes are made. This ensures that their demands are met hence making the ROI more by virtue of adding value to the needs of the customers (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). Implementation of On-Off the Media Strategy This is a strategy that makes sure that there is
Thursday, October 17, 2019
Q A. What do you think are the contributions of post colonial thinkers Essay
Q A. What do you think are the contributions of post colonial thinkers Q B. What quotes from the post colonial thinkers inspire you Q C. How can being of service make a difference in the world - Essay Example al forms of history and culture and the construction of new national identities based on specific local knowledges and histories.†This assertion led the colonized world to be conscious to reclaim the construction of true history and culture which was distorted by the colonizers. One of the prominent post-colonial thinker, Franz Fanon (1925-61) made it popular the branding of a certain type of people, the â€Å"Negro†, which were oppressed, discriminated upon which enabled postcolonial analysis to use a better and more accurate term â€Å"Ethnicity†which is â€Å"less reductive than the more physically based concept of race†. This lead to a more complex analysis and description of the struggle of a certain â€Å"ethnic†group reflecting and recognizing the social, cultural, and religious practices which helped to constitute the cultural identity and context of struggle of particular ethnicity. I find this important because this put ideas into proper perspective that not all colored skin monopolized racism and colonialism. The term â€Å"Negro†is bothersome because it homogenize everything that is colored and categorizes physical features as a marker of identity and it failed to recognize the diversity of cultures within the black community. B. What quotes from the post colonial thinkers inspire you? "explain:" Research two quotations from one or two postcolonial thinkers you have not mentioned in your previous discussion post. Interpret each of the quotes and what you have learned from these. " ‘As I begin to recognise that the Negro is the symbol of sin, I catch myself hating the Negro. But then I recognise that I am a Negro. There are two ways out of this conflict. Either I ask others to pay no attention to my skin, or else I want them to be aware of it. I try, then to find value for what is bad - since I have unthinkingly conceded that the black man is the colour of evil. In order to terminate this neurotic situation, in which I am compelled to choose
Zara and information system technology Essay Example | Topics and Well Written Essays - 250 words
Zara and information system technology - Essay Example The increasing competition in clothing and Apparel industry has not shaken Zara so much. In that regard, several questions are abounding as to its survival tactics. It is worth to note that the customer base of Zara is significantly large and dominates the better parts of North America, Europe and parts of Asia. The critical aspect of Zara’s survival tactics is attributed to the strategic emphasis on information technology to track customer demands in this dynamic market. In various stores in North America, Spain, and other market segments, the staff constitutes Personal Digital Assistants (PDAs) armed with mobile telecommunication gadgets to gather customer feedback and suggestions for relevant adjustments. This has seen Zara become proactive when it comes to customer’s changing tastes and preferences. Regular update of the customer’s data has yielded a demographic characterized by increasing United States, Mexico, Spain, and Taiwan among others. Online shopping introduced allows customers to choose from the variety and even order customized products. Since the largest customer base of Zara products is in developed nations and emerging economies, it is the obvious use of point-of-sale (POS) system gives important consumer behavior data. The innovative management information system that is reflected in customer base trend across the world is set to carry Zara through the mounting competitive pressure from new entrants and dynamic consumer needs.
Wednesday, October 16, 2019
Q A. What do you think are the contributions of post colonial thinkers Essay
Q A. What do you think are the contributions of post colonial thinkers Q B. What quotes from the post colonial thinkers inspire you Q C. How can being of service make a difference in the world - Essay Example al forms of history and culture and the construction of new national identities based on specific local knowledges and histories.†This assertion led the colonized world to be conscious to reclaim the construction of true history and culture which was distorted by the colonizers. One of the prominent post-colonial thinker, Franz Fanon (1925-61) made it popular the branding of a certain type of people, the â€Å"Negro†, which were oppressed, discriminated upon which enabled postcolonial analysis to use a better and more accurate term â€Å"Ethnicity†which is â€Å"less reductive than the more physically based concept of race†. This lead to a more complex analysis and description of the struggle of a certain â€Å"ethnic†group reflecting and recognizing the social, cultural, and religious practices which helped to constitute the cultural identity and context of struggle of particular ethnicity. I find this important because this put ideas into proper perspective that not all colored skin monopolized racism and colonialism. The term â€Å"Negro†is bothersome because it homogenize everything that is colored and categorizes physical features as a marker of identity and it failed to recognize the diversity of cultures within the black community. B. What quotes from the post colonial thinkers inspire you? "explain:" Research two quotations from one or two postcolonial thinkers you have not mentioned in your previous discussion post. Interpret each of the quotes and what you have learned from these. " ‘As I begin to recognise that the Negro is the symbol of sin, I catch myself hating the Negro. But then I recognise that I am a Negro. There are two ways out of this conflict. Either I ask others to pay no attention to my skin, or else I want them to be aware of it. I try, then to find value for what is bad - since I have unthinkingly conceded that the black man is the colour of evil. In order to terminate this neurotic situation, in which I am compelled to choose
Tuesday, October 15, 2019
Human Resource Management has evolved significantly over recent Assignment
Human Resource Management has evolved significantly over recent decades with an increasing emphasis on contributing to business - Assignment Example The introduction of globalization and the subsequent growth of cross cultural business made a further name change in the employee management department. Now, instead of HRM, Strategic HRM is prominent in the organizational world. Employees are the backbone of any organization. Even though an organization has many other resources, human resources are the most important ones. All the other organizational resources such as machines, money and materials, need the supervision from human resources for proper utilization or mobilization. This paper evaluates different approaches in strategic human resource management (SHRM) and describes the positioning of SHRM in contemporary context. Introduction According to Bratton & Gold (2012), â€Å"Labour is not a commodity. It is people in work organizations who sets overall strategies and goals, design work systems, produce goods and services, monitor quality, allocate financial resources and market the product and services†(p.8). Even tho ugh an organization has many internal and external resources, none of them has the ability to act independently except the human resources. In other words, all the organizational resources can be mobilized properly only under the control of human resources. There is nothing wrong in saying that HR can make or break an organization. Boddy (2008) defines Human Resource Management (HRM) as â€Å"the effective use of human resources in order to enhance organizational performance†(p.354). Because of globalization, majority of the prominent companies are currently operating cross culturally. Outsourcing and offshoring like modern business principles were evolved out as a result of globalization. Exploitation of cheap labor is vital for an organization for staying competitive in the market. Moreover, diverse workforce is common in most of the modern organizations. Management of diverse workforce necessitates restructuring or modifications of many of the existing HRM principles. Ins tead of HRM, SHRM is common in most of the modern organizations. According to Bratton (N.d.), â€Å"Strategic human resource management is the process of linking the human resource function with the strategic objectives of the organization in order to improve performance†(p.37). The ability to stay competitive determines the success and failures of modern organizations. The way of doing business in the past and present are entirely different. SHRM helps organizations to formulate strategies suitable for the changing principles in the organizational world. Different approaches and models are prevailing in the organizational world with respect to the implementation of SHRM. Different approaches in strategic human resource management (SHRM) According to Bratton (N.d.), â€Å"Strategic HRM’ is an outcome: ‘as organizational systems designed to achieve sustainable competitive advantage through people’†(p.46). For example, plenty of American companies ar e currently struggling in international market, not because of the poor quality of the products they produced, but because of the huge price of these products compared to the prices of products from competitors. It should not be forgotten that America is a country in which manpower cost is extremely high. On the other hand, China and India are countries in which manpower cost is extremely low. Nobody has any doubt about the technological dominance of American companies. However, expensive labor preventing American companies from competing effectively in the global market. Currently,
Thought paper based on Buffalo Bill Essay Example for Free
Thought paper based on Buffalo Bill Essay William F. Cody (Buffalo Bill) was born on the 26th of February 1846 in Iowa. In Don Russell’s authoritative biography, The Lives and Legends of Buffalo Bill, William Cody’s lineage was traced to Philippe Le Caude of the Isle of Jersey, who married Marthe Le Brocq of Guernsey in the parish of St. Brelades, Isle of Jersey, on September 15, 1692. â€Å"Russell’s research was thorough and exemplary; the notes for his book in the Buffalo Bill Historical Center in Cody, Wyoming, are proof of that. †(Carter, Robert A. p. 11)             Just like the way history was followed in Russell’s book, the movie also follows the basic facts in history and the life of William Cody.             Also the characters in the movie mostly bear the names of the real people involved in this piece of history, and their actions resemble those of their historical counterparts.            The movie does indeed convey the atmosphere and settings of the era which it depicts quite accurately. This is because in the film, the story was simplified to depict the narrative as accurately as possible, and not just only to add drama to the events.              According to Russell’s book, â€Å"Buffalo Bill’s most remote ancestor who was definitely known was one Philip Legody. Philip Legody’s surname also appears in various surviving records in variations like Mocody, Lagody, McCody, Micody, Gody, Coady, Cody and even Codie. Although the family names are French, the Channel Islands have been British possessions since the middle Ages. No Irish or Spanish in sight; just good English stock. The Cody Family Association’s book The Descendants of Philip and Martha Cody carries the line down to the present day. Buffalo Bill was sixth in descent from Philip. Philip and Martha purchased a home in Beverly, Massachusetts, in 1698, and occupied it for twenty-five years, farming six acres of adjacent land. In 1720 Philip bought land in Hopkinton, Massachusetts, and he and his family moved there, probably in 1722 or 1723. When he died in 1743, his will was probated under the name of Coady. (Carter, Robert A.)            William Cody’s family moved Kansas about 11 years after he was born, and they settled in what is currently Kansas Territory. Cody’s father died in 1857, and he had to look employment in order to be able to help provide for the family. He started working as a messenger out of Fort Leavenworth, Kansas, â€Å"and later was one of the youngest riders for the Pony Express until they were replaced by the telegraph.†(William F. Buffalo Bill Cody.)            Cody was soon to get work as a messenger boy for a company store at Leavenworth, Kansas which was owned by Majors and Russell. For 3 years, he tried his hand at trapping, and during the Pikes Peak gold rush, he also tried prospecting. In the end, he was not very successful in any of these ventures.             In 1860, Cody was hired as a rider for the Pony Express when Russell, Majors, and Waddell, went into partnership and formed the Pony Express in order to advertise and obtain a contract for a central route for mail to the Pacific. Cody, already acquainted with the principals in this partnership, was hired as a rider. The Pony Express operated from April 3, 1860 to November 18, 1861. The venture operated at a loss and failed to bring the desired contract to Cody’s employers, whose partnership ended in bankruptcy. (Don Russell 1960)            William’s mother died on the 22nd of November 1863, and shortly after that, he enlisted in the 7th Kansas Cavalry at the age of 18, a decision that was apparently influenced by alcohol and his friends. During the Civil War Cody saw action in Tennessee, Mississippi, and Missouri. He served 19 months, including one year of active duty. He fought for two years against the Confederacy. In 1866 he married Louisa Frederici. After being discharged from the army he moved to Salt Creek Valley, Kansas where he soon started serving as a scout and guide. He also used his skills to provide meat for the crews working on the railroad. During this period he fought in as many as sixteen battles with Native Americans, and was hunting guide for the wealthy and famous visiting the West, including Grand Duke Alexis of Russia. (Shufelt, Catherine)            Cody wedded Louisa Frederici on the 6th of March 1866, after his army discharge, and he went to work as a scout at Fort Ellsworth for a short time. An old acquaintance of his, James Butler â€Å"Wild Bill†Hickok, was also an employee at Fort Ellsworth at the time. Cody was later to be hired by the management of the Kansas Pacific Railroad in a contract in which he was to kill buffalo to supply food for the company’s railroad track layers for eight months. This job is apparently where the nickname Buffalo Bill originated. A nickname that would later become known around the whole world.           As a scout for the United States Army, Cody distinguished himself, and was valued so highly in the army that General Phil Sheridan insisted on keeping Cody on the Army’s payroll, even after the campaign ended. This was something unheard of for scouts in the army at that time, and it made it possible for scouts to become acknowledged, and also paved the way for the scout to become an established position in the Army, during the years of the Indian wars. In October 1868, General Sheridan made William Cody chief scout of the 5th Cavalry.            As a national figure, Cody first began to attract attention when a serial story about â€Å"Buffalo Bill†was published in a New York newspaper in 1869. Then he got the assignment to be a guide for a hunting trip embarked upon by the Grand Duke Alexis of Russia, in 1872. With the press following the Duke’s every move, Cody received a great deal more exposure. This experience was followed by his first trip to the eastern states. He attended a play about himself and was talked into taking part in the performance. Thus began a period of years when Cody alternated between scouting duties and theatrical tours. (Don Russell 1960)            Buffalo Bill realized his ambition of hosting a big outdoor exhibition that contained buffaloes, horses and wagon trains in Nebraska, in 1882. The show consisted partly of theater and rodeo. There were also some circus displays, and the show proved to be altogether a successful one. After that, Cody devoted his life to this show for 30 years, and traveled across Europe, Canada and the United States on the show. â€Å"He was received by European royalty, hailed as a hero, and given the Congressional Medal of Honor. He had diverse business interests, and founded the town of Cody, Wyoming as a tourist attraction.†(Catherine Shufelt)           During the war, William Cody was awarded a Medal of Honor for action against Indians at the South Fork of the Loup River in Nebraska, in 1872. He was later to play an important role in assisting General George Crook’s campaign against the Sioux in 1876. In 1916, however, his name was removed from the record of Medal of Honor recipients, because he we was a civilian, and thus, considered ineligible for the Medal of Honor award. Cody became interested in developing the Big Horn Basin in Wyoming in the 1890s. The Cody Canal was built in 1895, as part of the Shoshone Land and Irrigation Project. The company laid out a townsite, first calling it â€Å"Shoshone.†With the Shoshoni Indian agency in the region this was rejected to avoid confusion. Therefore, in August, 1896 the Cody post office was established, with Buffalo Bill’s nephew, Ed Goodman, as postmaster. The water project led to the building of the Shoshone Dam, which was completed in 1910. The dam was renamed â€Å"Buffalo Bill Dam†in 1946. Buffalo Bill was also instrumental in bringing a rail line to the town of Cody in 1901. (Don Russell 1960)             William F. Cody (Buffalo Bill) died on the 10th of January 1917, in Denver, Colorado, and was buried on Lookout Mountain, which is west of Denver.  References Don Russell. The Lives and Legends of Buffalo Bill. University of Oklahoma Press,            1960. Shufelt, Catherine. WHO was BUFFALO BILL? Carter, Robert A. Buffalo Bill Cody: The Man behind the Legend. William F. Buffalo Bill Cody. (Retrieved from http://wyoarchives.state.wy.us/articles/buffalob.htm)
Monday, October 14, 2019
Peter Honey And Mumford Learning Styles
Peter Honey And Mumford Learning Styles Learners have developed different learning styles which suites them best to take studies. Each learning styles has its own strength and weaknesses which differ from the others and It is essential for every learner to know about his or her learning styles because this helps to see areas of weaknesses and look for possible solutions to that weakness. Literature overview There are different theories on learning styles which are David Kolb, Peter Honey,Alan Mumford, Anthony Gregorc , Chickering and Gameson.,Carl Jung and Richard M.Felder . Kolbs learning style According to Kolbs original model, Learning is the process whereby knowledge is created through the transformation of experience, (David A. Kolb, 1984:1). He introduces four learning styles which are Concrete Experience it is when a learner has a new experience compared to previous experience and has to do .Reflective observation these varies between understanding and previous experience. Abstract Conceptualization Reflection gives rise to a new idea or a modification of an existing abstract concept (Kolb, 1984:1) this is when a learner adjusts to new learning styles. Active Experimentation here the learner uses the knowledge acquired in the real world. Kolbs learning styles are therefore divided into four categories which are assimilators convergers, accommodators and diverges. Assimulators are learners that learn best using sound logical information An assimulator greatest strength lie in creating theoretical models Other strengths are understanding what they are working on this gives them a better direction to solve problems. Curious and enjoys problems this give them more knowledge as more questions are answered. Plans well in advance for exams this makes them more ready to tackle problems. Can organize facts and material well .However they have they have some weaknesses which includes the need of too much information before getting down to work, does not like to try new approaches ,not creative and keeps a number of problems to himself. Collects to much information. Convergers uses practical applications there need what is relevant to them .These one are more interested with facts and desire to go straight to the point. Can wor k well alone which makes them less dependent on others. Get things done in time this does not involves them in late submissions. Pays attention to detail .However there have a number of weaknesses which are Lack of imagination .Not very interested in presentation of your work. Believes that there is only one way of doing things. Does not like others ideas. Accommodators are those who want hands on experiences .Divergers are the one that learn best when they are allowed to observe and collect things from a wide range of collection these learners observe and collect. They have the following strengths unhurried that is there are more stable to situation like exams .Listens to others and shares idea this give them more ideas and different points of view. They are good at seeing the big picture. They can see long-term implications of things. They can see new ways of doing things and has creative solutions. They can multi-task .However they have the following weaknesses they forget the im portant details while understanding the big picture .Does not organize work well .Does not like work or revision timetables.Forgets to bring important books. Gregorc Learning Styles There are divided into three categories which are concrete random, concrete sequential, abstract sequential, abstract random. On concrete random according to Gregorc,They use their instincts and intuition when making decisions.(Gregorc)The learner is divergent ,experimental, inventive therefore the learner is much more involved in creating and acting and usefulness and application of learning .They have a lot of questions about what surrounds them .Concrete sequential efficient and well informed and the learner is more practical and active in making things work. According to Gregorc,They notice and recall details easily and remember facts ,specific information ,formulas, and rules with ease,(Gregorc)They do not rely more on others and hardworking and their work is consistent and has facts. Abstract sequential reflects on information and think about it. According to Grgorc,they prefer systematic processes and are thorough in their work,(Gregorc) .Abstract random is imaginative and ref lect on an previous experience, emotional and holistic .According to Grgorc,they prefer are very perceptive students ,(Gregorc)This one visualize and is intuitive when dealing with ideas . Chickering and Gamson From research there are seven learning styles which are visual, aural, verbal, physical, logical, social and solitary. According to ( Chickering and Gamson, 2012: 1 ) there is visual/spatial which prefer using pictures and spatial understanding That is one uses visual abilities to learn something for example understanding the demand law by seeing cartoons pictures or lecture videos however this is an disadvantage to the blind. For visual there are helpful tips like turning notes to pictures and making mind and concept maps Aural /auditory-musical is when one prefer using sound and music as a learning style One can learn from playing recorded sound tracks and the helpful tips are repeating materials out loud and in your own words .Verbal /linguistic :You prefer using words, both in speech and writing, These one understand more using their ears , logical(mathematical) prefer using logic, reasoning and systems these prefer facts not theories and they should be convergers Social (interpe rsonal): You prefer to learn in groups or with other people. Solitary (intrapersonal) prefer to work alone and use self-study. They enjoy independency. Richard M.Felder learning styles These learning styles are in seven categories which are active ,reflective ,sensing ,intuitive ,visual ,verbal and sequential learners .Active learners best understand by practising something which is active with it .For example discussion the in group works .They also like the idea of explaining to other learners and application of knowledge. Reflective learners are more independent and they prefer to figure out things alone than in groups. Sensing learners they like to solve problems and dealing with facts that connect to the real world. Intuitive are innovative and can easily get bored with repetitions .Visual learners they learn best using diagrams ,films and pictures. Verbal learners uses sound and audio and get more out of sound .Sequential learners they understand things step by step and easily gets confused well a step is missed or not understood well. Global learners like the big picture and collects large amounts of information without seeing the connections between them an d they get it later. Peter Honey and Mumford learning styles They divided learning styles into four categories which are activist, reflector, theorist and pragmatist. Activists like new ideas and experience and they enjoy to act first .They learn best when they work in team work and given challenges and like the idea of leading discussions a lot. They learn less in lectures, thinking on their own and writing. Reflectors like to use different perspectives and learn best by observing for example groups explanations. They learn less when they are leading a discussion .Theorists learn best when they are have clear understanding of a situation and when they are able to ask question to create ideas. Pragmatists they are curious about new things and learn best when give an example to copy .They learn less when there are no recognized benefits and when there are no guidelines Carl Jung learning styles These styles are divided into four learning styles which are extraverts, sensors, thinkers and judgers. He extraverts like to try ideas and thinks on the outer world of the people. Sensors are practical they love details and facts they are also known as intuitors. Thinkers make their choices based on logic and facts. Judgers works with targets. From a research I discovered that I am an accommodator with a number of weaknesses and strengths which I need to adjust. The weaknesses examples are as follows ;does not check work, prioritize well ,neglects subjects that does not interest and not good. My areas of strength like getting involved, working well with people, ask a lot of questions, enthusiastic A diverger is creative and good in seeing the big picture listen to other and share ideas but he or she forgets the important details while understanding the big picture, does not organise w By completing the graph I found that Iam an accommodator and on the positive side an accommodator is totally involved in something of interest for example if he has passion for Maths he or she is mostly likely to spend much of his or her time working out Maths problems, likes to take risk of his or her ideas this means that an accommodator is to much experimental for example writing an exam without being fully prepared. Has a lot of curiosity that as he or she asks a lot of questions and this the accommodator an advantage because as many questions come also means more answers.An accommodator works quickly and he or she is active this benefits a lot in exam time management. Has the capabilities of using senses well that is seeing, feeling and hearing .Which is an advantage if the person does not have any of the disability on senses .However of the other hand an accommodator has the following weaknesses like poor planning of work in advance this is a disadvantage as the accommodator is most likely not to get assignments properly done and does not pre-read before lectures, rarely checks work this leads to many errors in writing essays and assignments, does not understand the question but hurries to write for example answering a question wrongly because of assuming what the question wants this results in loss of marks . An accommodator has a poor time management for example attending lectures late ,forgetting assignments .D oes not prioritise well and easily get distracted with circumstances this diverts all attention to something of a lower priority for example concentrating more on reading books which does not relate to the actual subjects. This accounts for the accommodators failure By recognizing and understanding your own learning styles, you can use techniques better suited to you. This improves the speed and quality of your learning. This can be aided by practicing helpful tips like taking study breaks and physical exercises,
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